Newborns typically feed 8–12+ times in 24 hours, and that does not mean evenly spaced feeds. It is completely normal to see:

• two feeds close together

• cluster feeding followed by a long stretch

• short nap → feed → diaper → feed again

Newborn feeding isn’t a schedule — it’s your baby regulating their nervous system and building your milk supply. This pattern is healthy and expected.

Cluster feeding often appears:

• on night two

• during growth spurts

• in the evenings (“witching hour”)

• when baby is overstimulated or overtired

Cluster feeding does not automatically mean your milk isn’t enough. It means your baby is building milk supply, practicing feeding skills, and seeking regulation and comfort.

It’s a normal developmental process — and it gets easier with support.

What most parents experience:
Days 1–3: Drops of colostrum — this is enough.
Days 3–5: Milk transitions; breasts may feel full, warm, or emotional.
Days 7–14: Supply calibrates — softer breasts are normal and healthy.

Your supply is shaped by patterns, comfort, and milk removal — not magic foods or supplements.

Tenderness is normal.
Toe-curling pain is not.

A functional latch looks like:

• wide open mouth

• chin in

• lips relaxed

• rhythmic swallows

• pain decreasing quickly

If you’re experiencing pinching, clicking, shallow latch, or ongoing pain, it’s a sign your latch needs support — not a sign something is wrong with you.

Pain always has a root cause. We help you identify and fix it.

Instead of stressing about how much baby is getting, look for:
Day 1–2: 1–2 wets; dark meconium stools
Day 3–4: Increasing wets; green/brown transitional stools
Day 4–6+: 6+ wets; yellow, seedy stools

Consistent diapers = baby is feeding well.

You are recovering.
Your hormones are shifting.
Your baby is adjusting to the world.
You are both learning something new.

It is completely normal to feel:

• unsure

• touched-out

• emotional

• overwhelmed

• proud one moment and stressed the next

Feeding your baby is a relationship — not a performance. You matter just as much as your baby in this process.

Reach out early if you notice:

• ongoing nipple pain

• baby instantly falling asleep at the breast

• shallow latch or clicking

• long, stressful feeding sessions

• slow weight gain

• concerns about milk supply

• bottle refusal

• pumping pain

• feeling confused, stressed, or unsupported

Small challenges grow quickly — early help creates the smoothest path forward.

Breastfeeding is natural — but learning it is not.

You are not meant to figure everything out alone. You deserve support that is evidence-based, judgment-free, and centered on the wellbeing of both you and your baby.

If you want personalized help or a calmer, clearer feeding plan, we’re here for you.

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